Colombia Initiative

Caroline Scheufele/Chopard Colombia Initiative – F4D Fashion 4 Development Award Recipient

caroline.scheufeleCo-president of Chopard, Caroline Scheufele, created the Green Carpet Collection, which is sourced, designed and crafted according to rigorous benchmarking standards established by the Green Carpet Challenge, a venture founded by Livia Firth (wife of actor Colin Firth) that promotes ethics in the luxury fashion market. Chopard also used the ethically and sustainably produced Fairmined gold from certified mines in Colombia to make this year’s Cannes Film Festival’s Palme d’Or trophy, awarded to the best film in the official selection.

Chopard, internationally renowned for its watch and jewelry creations, is independent and vertically very integrated, controlling the entire process from design to distribution through 1500 points of sale and 130 dedicated boutiques. Over 30 different crafts are practiced in 4 manufacturing sites with a strong emphasis on in-house training. Chopard has built its reputation on iconic collections such as “Happy Diamonds”, “Happy Sport” and “Mille Miglia”. The firm is also highly recognized for its High Jewellery creations and fine watchmaking and manufacture expertise, expressed in the L.U.C collection. According to two of its fundamental values, respect and social responsibility, Chopard is strongly committed to various philanthropic organizations.

Last but not least, Chopard is a faithful partner of the Cannes International Film Festival and legendary classic car events, such as the Mille Miglia in Italy and the Grand Prix de Monaco Historique.

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