Livia Firth

Founded by Livia Firth, The Green Carpet Challenge (GCC®) is a fast moving, dynamic project working on a number of levels to unlock the potential of Sustainable Style. Since its creation in 2009, the GCC has blazed a trail for a new type of fashion industry.

Working with A-list designers and pioneering sustainability in brands, the GCC has catapulted Sustainable Style into the spotlight at the world’s most high profile events. From the Golden Globes and Academy Awards to the Met Ball and Cannes Film Festival, the GCC has collaborated with all the iconic design houses in the world winning widespread critical acclaim and international media attention.

Livia was also an honoree at F4D’s Official Annual Luncheon of 2013.

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